Product Description

Turn Your Website into A Marketing Powerhouse!

Author and search engine optimization (SEO) expert, Jon Rognerud unlocks the mystery of SEO and removes the fears of intimidating technology with this step-by-step guide to building a fully optimized web site and a successful, traffic-driving SEO campaign.

Begin by learning how to lay the foundation of your SEO campaign, from building your web site to identifying your market and creating web-savvy content. Next, master the implementation of SEO tools and tactics, including keyword research, linking, and submitting to search engines. Then learn how to apply proven strategies, including using social media, pay-per-click, paid advertising, landing page conversions and much more. This is your guide to gaining exposure and creating a buzz big enough to put a lot of money in your pocket!

Learn how to:

• Create an attractive website with SEO-enriched content
• Choose the right keywords and create an effective seed list
• Use effective tools to identify and attract quality traffic
• Safeguard your site from becoming spam
• Use cutting-edge tactics to gain exposure and land on page 1 of Google
• Create relationships with other sites through linking
• Use social media sites within your online marketing plan
• Turn traffic into sales

Everything you ever needed to build a website and get results is right here-all in one place!

---

Product Details

Publisher	Entrepreneur Press
ISBN	159918169X
Format	Paperback
Author	Jon Rognerud
EAN	9781599181691
Label	Entrepreneur Press
Edition	1
Dewey Decimal Number	658.872
Studio	Entrepreneur Press
Number Of Pages	240
Title	Ultimate Guide to Search Engine Optimization: Drive Traffic, Boost Conversion Rates and Make Lots of Money (Entrepreneur Magazine's Ultimate Guides)
Publication Date	2008-03-13
Manufacturer	Entrepreneur Press

---

Customer Reviews

Things Every Site Owner Should Know

Review by Kari Mitchell, 2010-05-06

I am a web designer, and I do informational websites and I customize (design) e-commerce, or online stores. I am not an SEO specialist, nor am I a programmer - I am mostly a designer. But I know enough about the internet and websites - and how to publish. I needed some help when it came to creating an optimized site for my clients.

ANYONE who owns, operates, manages, or is trying to promote or optimize a website should have this book. It has all the basics covered, and is easy to read and understand - even for someone with no experience in publishing a website. I knew much of the material when I purchased the book (as far as always trying to create valid XHTML/CSS websites, and the older SEO standards of using ALT tags and META data..) but as everything changes so rapidly with search standards - and because there is SO much more to SEO than just alt tags and META data - I needed some help.

This book covers the basics that EVERY site owner and web designer should already be doing. I personally feel that this book taught me so much about what I do and how to provide a better website for my clients. I highly recommend it to anyone wanting to promote their site, and optimize it to be seen by the search engines.

---

Needs an editor

Review by Cyndie Shaffstall, 2010-04-07

I bought this book because it is published by Entrepreneur Magazine and assumed it would be first rate. The book has so many typographical, spelling, and grammatical errors that I have found it impossible to concentrate on the messaging. This book needs an editor -- desperately.

---

Very good read

Review by Rob Livingston, 2010-04-07

It came in great shape as advertised. It'll be a great reference book that any web site creator should have.

---

Everything you ever wanted to know about SEO

Review by Paul Fanning, 2009-07-22

I went looking for a book that could instruct me on the ins and outs of search engine marketing (SEO). After spending some time reviewing the options, I decided to purchase Mr. Rognerud's book and am thoroughly pleased with my choice. I found his book to be extremely informative and helpful in terms of how to set my web site up to rank higher on search engines and drive more traffic to my site. As a bonus, I also learned a great deal about click through marketing, a subject totally foreign to me previously. The book also comes with a CD that is loaded with related content and examples. In addition, great detail is given about how to drive qualified buyer traffic to your web site and how to convert that traffic into sales when it arrives. The biggest surprise was when I emailed Mr. Rognerud with a question, he emailed me right back.

The author's expertise and knowledge in the area of search engine optimization, marketing and web marketing shows through in a well written book that will appeal to the non-technical and technical reader alike. I highly recommend this book for those looking to increase traffic to their web site. Whether you are a businessperson or a programmer, if you want to optimize your web site, you need this book.

---

Very Helpful

Review by Kara Glover, 2009-06-28

This book is great for novices who don't know a lot about SEO because it's really easy to understand and contains tons of practical advice. I found it very useful, and my website moved up in the rankings almost immediately after I started implemented what it said. I can't wait to try other tips in the book and see what more great results I get!

---