Product Description
Kindle Edition
Product Details
| Publisher | FT Press |
| Format |
|
| Author | Rebecca Lieb |
| Label | FT Press |
| Edition | 1 |
| Dewey Decimal Number | 005.758 |
| Studio | FT Press |
| Number Of Pages | 224 |
| Title | The Truth About Search Engine Optimization |
| Release Date | 2009-02-13 |
| Publication Date | 2009-02-13 |
| Manufacturer | FT Press |
Customer Reviews
Clear, to the point, valuableReview by Steven Wright, 2010-08-16
This is a very clear, concise book that has everything I needed to know to help develop SEO strategies for clients and identify a SEO expert as our consultant. I highly recommend this book over any other. It cuts through the phony rhetoric and gets right to the point. A good text for beginners and intermediates.
Terrific for beginners and seasoned pros
Review by Ryan W, 2010-07-16
This book touched on a number of SEO specifics without getting too technical but also did not alienate the important technical aspects. Great for small business owners looking to get more connected wth their own SEO as well as veteran SEOs needing a refresher or a new angle to look at. Highly suggest this book for any one with any amount of use for this industry.
Great Book
Review by Marc Derkrikorian, 2010-04-01
Anyone who maintains their own website needs to read this book. It is very informative on the voodoo that is search engine optimization.
One of the very best SEO books I have read
Review by Ken Jansen, 2010-03-18
Simply put this is one of the best SEO books I have read. Its written in clear English. The information is easy to implement. Well easy being a relative term, but the author makes you aware of ideas you can implement today and over the coures of time. I re-read this well worn book A LOT.
Ken Jansen REALTOR Johnson County KS
Accurate, easy to read -- perfect for any business with a web site
Review by Moe Rubenzahl, 2009-11-06
Because I have been doing Internet Marketing for a Fortune 1000 company for over a decade, friends often ask for recommendations they can use for their businesses. They know they need to pay attention to search engines but don't know what to do. It's always been a difficult question because there are so many bad sources of information on search engine marketing. It's a business that is full of charlatans and well-meaning but poorly informed "experts." The same bad ideas are passed around so often that they start to sound valid.
I've always wished for a book that was practical, understandable, and most of all, true. For years, I thought I should write the book. Now, I don't have to -- because Rebecca Lieb has done it!
I recommend this book to business owners because it tells you what you really need to know. It doesn't dig too deeply into the nuts and bolts. It tells you what the business owner, manager, and strategizer must know. It's well written and a very easy read. I was amazed again and again at how she explained each concept in just a page or two. But the best thing about it is that it's all true -- she tells you what you need and what to avoid and talks about the myths so you will know if someone is feeding you questionable ideas.
This is the perfect book to read before you hire someone to do your search engine marketing. And if you want to do it yourself, there is enough here that you'll know what to do next.
Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
New starting at $17.39
