Product Description

The Small Business Owner's Handbook to Search Engine Optimization is ideal for small business owners who want to learn an efficient and effective process for dramatically improving their Web site's search engine rankings and doubling their site's monthly unique visitors. Guaranteed! Stephen Woessner, of the University of Wisconsin-La Crosse Small Business Development Center, is a search engine optimization (SEO) expert. But more importantly, Woessner has owned four businesses and understands the significant time and cash constraints faced by business owners every day. Because of this, Woessner placed increasing efficiency and effectiveness at the core of the 15-steps allowing a business owner to maximize results in as little time as possible. A business owner does not need to know technical skills, like Web programming, to be successful at SEO. Instead, business owners will rely on their marketing skill and the ability to think like their customers and prospects, versus an ability to write HTML or other form of Web programming. Business owners will learn how to select keywords that are proven performers, blend the keywords into site content, boost site popularity, and more. Woessner explains with precision how business owners can use SEO to achieve measurable results. This practical and tactical guide includes a free SEO toolkit and other valuable resources that will help business owners increase the return on investment generated by their Web sites. Business owners will also receive a detailed blueprint with specific checklists to follow throughout the 15-step process. Lastly, this book can also serve as an excellent resource to business owners who are considering outsourcing their SEO work to a third-party. Developing a working knowledge of the 15-step process will make any business owner a more informed consumer. This book is also an ideal resource for marketing and advertising agency professionals who want to expand their services and need to develop a proficiency in SEO as efficiently and effectively as possible.

---

Product Details

Publisher	Atlantic Publishing Company
ISBN	1601384432
Features	ISBN13: 9781601384430 Condition: New Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
Format	Paperback
Author	Stephen Woessner
EAN	9781601384430
Label	Atlantic Publishing Company
Dewey Decimal Number	658.872
Studio	Atlantic Publishing Company
Number Of Pages	288
Title	The Small Business Owner's Handbook to Search Engine Optimization: Increase Your Google Rankings, Double Your Site Traffic...In Just 15 Steps - Guaranteed
Publication Date	2009-08-19
Manufacturer	Atlantic Publishing Company

---

Customer Reviews

This is one of the worst books I have read and could be a 20 page pamphlet

Review by SEO Guy, 2010-07-31

I am a computer person and business owner who bought this book for a friend. The idea was for the friend to learn a little about SEO, so we would have a point of reference when we talked. I quickly read the book (large print, plenty of white space) and found it of no value to pass along.

This book is not geared towards a business person, recommends buying an expensive ($99) add-on DVD, and appears to be printed without editing.

The following example is printed on page 82:

[...]


The included worthless stories about relatives accomplishments, personal accomplishments, teaching experience, buy the DVD, and filler should be removed. The 15 SEO steps could easily be summed up in a 20 page pamphlet.

Find another book.

---

Good content, but self-promoting

Review by David J. Trudel, 2010-05-15

What I liked:

This is a good book to begin understanding how Internet search engines, mostly Google, concentrate on key words to rank a web site. The book is written to the web designer, but it applies to anyone who writes Internet content. The book has relevant content that is structured logically and is easy to understand. This book is best used as a primer for understanding Search Engine Optimization and may also serve as a resource for intermediate web writers and website developers. The book is relatively short with large print, but it does not skimp on the key points.

What I did not like:

The only fault I can place on this book is the amount of self-promotion the reader must endure. Mr. Woessner clearly has the credibility to publish this book, but every couple pages bleed self-indulgence. Web writers want to read about content and methods of improving their skills, not the author's autobiography.

Summary:

Overall, this is a good book to keep on your desktop and use as a reference. The chapters are structured so you can go directly to a key point without spending much time sifting through off-topic information. Although I found the self-indulgence annoying, I was able to skip those paragraphs easily without missing anything I need to know. The author shares some very good tips and offers some valuable resources. If you are trying to gain some practical knowledge of SEO application, then you will most likely find this book useful.

---

Best SEO Book On The Market!!

Review by William Carr, 2010-04-08

This book is INSPIRING! I read this after taking a break from the "world wide web" for a few years and decided it was time to catch up on SEO after a career change. Going into this book, I was very familiar with how websites work. What impressed me was, I didn't have to be to understand it! Stephen stresses that he is not a web designer/developer, hes a marketing guy. This book does tell you how to implement the "coding" changes to your website and even if you don't want to get into your updating your websites code, he explains how EASY it is to hire someone to do it for you.

I really enjoyed the structure of this book. Outlining the 15 steps in a clear manner. This book is a MUST HAVE for small business owners. I used the 15 steps for a new page I was working on while reading this book and boy did it save me a ton of time. It usually takes a month or two in order to obtain a Google Page Rank and I was ranked in 19 days.

I read through a few SEO books at my local book store and they put me to SLEEP!

I highly recommend this book.

---

Great SEO for my website!

Review by 128 Bit, 2009-12-22

I used this book to promote my website, my organic ratings on Google have increased quite a bit since using this small business owner's handbook to search engine optimization! Basically, I highly recommend getting this book! :)

---

Tells how to increase Google rankings and enhance site traffic using just 15 easy steps

Review by Midwest Book Review, 2009-11-16

Stephen Woessner's SEARCH ENGINE OPTIMIZATION tells how to increase Google rankings and enhance site traffic using just 15 easy steps, from adding anchor links to content to creating custom page titles. It's an outstanding survey for any interested in search engine operations and how to improve business visibility online.

---