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Why do some sites pop to the top when you search? How do you make yours one of them? You create sites that make search engines happy — that’s what search engine optimization is all about. Search Engine Optimization For Dummies has been the leading resource on how to make that happen, and this third edition is completely updated to cover the newest changes, standards, tips, and tricks.
This handy guide shows you how to get more visitors by getting more visibility for your Web site. Find out which search engines matter most, what they look for (and what they hate,) how to get your site included in the best indexes and directories, and the most effective ways to spend your advertising dollars. You’ll discover how to:
- Plan a search engine strategy
- Build pages that offer visibility
- Make your site rank high with the most important search engines
- Avoid things that search engines don’t like (and tricks that might actually get your site penalized)
- Use Google universal search, image search optimization, XML sitemaps, and more
- Choose the right keywords
- Track and measure your results
- Increase your exposure with shopping directories and retailers
- Boost your position with popular links and social networking sites
- Use pay-per-click in ways that get the most bang for your advertising buck
Search Engine Optimization For Dummies, 3rd Edition also helps you skirt some of the pitfalls and become a savvy advertiser. With this book at your side, you’ll never need to fear search engines again!
Product Details
| Publisher | For Dummies |
| ISBN | 0470262702 |
| Features |
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| Format | Paperback |
| Author | Peter Kent |
| EAN | 9780470262702 |
| Label | For Dummies |
| Edition | 3 |
| Dewey Decimal Number | 025.04 |
| Studio | For Dummies |
| Number Of Pages | 432 |
| Title | Search Engine Optimization For Dummies |
| Publication Date | 2008-06-10 |
| Manufacturer | For Dummies |
Customer Reviews
Better than most ProfessionalsReview by Robert T. Nicholosn, 2010-08-21
I provide Internet marketing services for a living. There's a lot of snake-oil in the field. Many people selling SEO services have no idea what they are talking about.
I tell my clients that if they read this book cover-to-cover, and diligently apply everything it says, they will do better than 80-90% of the "professional" SEO services.
It's a lot of WORK, but if you're on a tight budget, this book will tell you everything you need to know.
Gave me some of the information I needed
Review by grandma Nord, 2010-08-08
This book gave me some of the information I needed, but some of it was out of date.
good book for beginners
Review by Michelle, 2010-07-22
This book is good for those who need a basic knowledge of SEO. It'll give you basic knowledge and even if you're going to hire someone to do SEO for you, you should have basic knowledge about it to have an intelligent conversation with them. It will even help you weed through a consultant's BS about stuff too. If you already know about SEO, it might be too basic, but for me it was great.
Formatting renders this unreadable on Kindle
Review by Bigboots4, 2010-05-10
The layout of this book has not been reworked to suit the epub format. It is completely unreadable and unusable. Don't bother with the kindle edition.
Excellent book
Review by J. Labrousse, 2010-04-18
This is an excellent book. I strongly recommend it. I used this book to promote my site [...]
