Product Description

From one of the United Kingdom's leading search engine optimization (S.E.O) experts who has worked with major companies like Amazon.com, the most comprehensive, accessible and up-to-date guide to S.E.O available. Written in a readable style for the beginner, but at the same time comprehensive enough for the skilled marketer, Get to the Top on Google will show businesses, both large and small, how to improve their search engine rankings, leads and sales. Get to the Top on Google is the first book to comprehensively address all aspects of modern day search marketing through a genuinely structured methodology, including an assessment of the impact of Web 2.0 on internet marketing strategies. It includes a seven-step approach to search engine optimization and website promotion, tried and tested tips and tricks to achieve top rankings on Google and other search engines Readers will be benefit from a free 6-month membership to the author s S.E.O Expert Services Thinking of search engine optimization is like cooking a meal. Keywords and key phrases are your ingredients. Discovering phrases that pay is all about finding the right key phrases for your business, then deploying the for best effect in your site and campaign. Courting the crawl explains how to help Google find your pages and index all of them appropriately, through building the right technical foundations and structure for your new or existing website. Priming Your Pages covers the S.E.O art of page copy-writing and includes deploying your phrases that pay through your site and manipulating Google search engine results pages. By landing the links in a well-managed link-building campaign you can go from an also-ran to world champion by establishing both the importance and relevance of your site.

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Product Details

Publisher	Nicholas Brealey Publishing
ISBN	1857885023
Format	Paperback
Author	David Viney
EAN	9781857885026
Label	Nicholas Brealey Publishing
Edition	illustrated edition
Dewey Decimal Number	658.872
Studio	Nicholas Brealey Publishing
Number Of Pages	240
Title	Get to the Top on Google: Tips and Techniques to Get Your Site to the Top of the Search Engine Rankings -- and Stay There
Publication Date	2008-05-01
Manufacturer	Nicholas Brealey Publishing

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Customer Reviews

Not Enough Depth

Review by Brian Combs, ionadas local LLC, 2010-08-24

This book doesn't go into enough detail to rank for anything but the most basic keywords. You can learn better info, and more quickly, online for free.

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My new SEO bible

Review by D, 2010-05-10

I love this book. I do not understand the negative reviews at all.

It is chock full of information on how to get your site found. There is invaluable information on directories, article submission, keywords.

This book is not just about getting backlinks, he explains every possible way you can get your site to rank and also get customers to find you.

I especially appreciate his chapter on how to write articles and get backlinks from them.

It is very important to be aware of what NOT to do. You can get penalized by google for having too many or the wrong kind of backlinks. He gives a lot of information on what not to do.

He also says that who you have hosting your website is important, and why. A lot of people probably do not know that different host companies have outages that even if not frequent, could mean your website is not crawled when Google is looking for it.

He gives a lot of technical information that I appreciate. Perhaps some people here are already experts and don't appreciate this book. I think even SEO experts could get a lot from it.

I have about 25 books on Web commerce and this is my favorite.

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The SEO Everyone Needs To Know

Review by P. Zimmermann, 2009-11-24

Whether you already have a web site or are planning on creating one, this is the book you need to start with. Very, very good and immediately useful.

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I been a teacher of computer science for 7 years, 6 years back I quitted teaching and started to work as programmer.

Review by Anonymous, 2009-09-17

Go to [...] to learn more

One of my assignments was to built automated SEO script, that has been called by its owner Link Automator Pro, and to build that script I had to study how Search Engines specially Google Rank sites, and the formula they use to list sites in the first page.

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Search Engine Optimization

Review by Rebecca Johnson, 2009-09-13

If you have been a webmaster or webmistress for almost ten years then a lot of the information in this book will be familiar to you. You will have probably picked up ideas about search engine optimization just from building your site and from being online. At least that has been the case for me. If however you have never heard of meta tags or thought about keywords and descriptions then this book has a lot to offer. It was interesting to learn that 33% of all searches are for two-word combinations. You may not have ever thought of pluralizing your keywords so there are many good ideas.

I'd say the best part of the book is about keywords and how to find the best ones for your site. Throughout the book there are URLs of helpful sites although the three I was interested in were no longer valid and produced error pages. Since things can change online from day to day I'd suggest you go to David Viney's site for updates. You can sign up to be a member and it is free for six months. In that way you can participate in his forum or ask questions pertaining to your website. As far as I can tell his blog seems to be free so that might be of interest to you.

I know the ideas in this book work because I've proved them in my own website. By having great keywords I've seen some of my pages listed on the first page of a google search. Try looking up "caramel éclairs" at yahoo or google. The page I created is listed first in yahoo and is on the first page when I look it up on google. Other people found my recipe and copied and pasted it to other sites that are also at the top. One actually gave me credit for the recipe with a link to my site.

So basically I'd recommend this book to new webmasters and webmistresses who know a little about HTML and where to put the meta tags. They should be placed between your and tags at the top of each website page.

They look like this:





Just replace the words "cooking, recipes, printable recipes" with your own keywords.
Same with the description. Replace "Seasoned with Love focuses on cooking and has links to the best cooking sites on the web" with your own description. It is really that easy. This book will explain how to obtain the best keywords so I'd recommend it highly for that aspect alone.

I can also recommend:

Click Here to Order: Stories of the World's Most Successful Internet Marketing Entrepreneurs

~The Rebecca Review

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